If used properly, Overture can guarantee your Web Site top placement in most of the major search engines.

• Largest Visibility - Overture has alliances with Yahoo!, MSN, cNet, AltaVista, Ask.com, Lycos, Infospace and other popular sites that reach 85% of active Internet users. See your site listed in the "Sponsor Matches" on Yahoo! 
• Highest ROI - With an average return on investment (ROI) of 29%, Pay-Per-Click campaigns easily beat other online marketing methods such as email or banner ads.
• Pay Only for Results - You pay only when your site gets traffic. Using Overture, gets the highest targeted leads.

• You Are In Full Control - You can control the cost per click, your budget and the timing of your program.

Your "bid" for a particular search phrase determines how much you will pay when a user searches for that phrase and then clicks on your listing. If they don't visit your Web Site, you are not charged. The higher the bid, the higher the rank. For example, if one of your terms is "hat stands ", and a competitor is currently bidding $0.15 for the term, you would have to bid $0.16 to rank above that competitor. This means that you are willing to pay $0.16 for each user that searches for that term and then clicks on your listing and visits your Web Site. The minimum bid for any search term is $.05, and bids can be changed in real-time by $.01 increments.

Starting as low as $50 a month + $300 setup fee, we constantly make sure that your Web Site stays in the Premium Listings to get maximum exposure on all the search engines. We will send you monthly stats including what words were clicked on and how many times, monthly click thru costs, and average cost per click, so we can make adjustments for you accordingly to help with your ROI.

	Premium Listings	Classic Listings
Position:	Top 3 search results	Search results 4 - 240
Partners:	Same sites as Classic Listings plus Yahoo!, MSN, Netscape, AltaVista, and Lycos/HotBot	Search Panel, Infospace/Dogpile, CNET and 1,000s more
Reach:	80% of all active Internet users	40% of Internet users
Search:	2x searches of Classic Listings	----------
Clicks:	2x clicks of Classic Listings	----------